SPC Flooring Product Design Services

As an operator of a store facing fierce competition, do you encounter similar problems?

1.  Product homogeneity, cannot stand out?

2.  Worse sales?

3.  Less margin due to fierce competition?

Let’s show you how we work for our customers.

The summer of 2021 proved a more anxious season than ever for Mr. Alfred, who runs a SPC flooring shop in the biggest construction material market in Holand. The sales had been dropping for months. People came in with either no word at all or drastic bargain. So Mr. Alfred hoped to set up customized flooring products and core competitiveness.

By chance, Mr. Alfred found our team. After thorough communications about the status and aims, a research started from 4 angles.

1.  Local cultural elements

2.  Local competitors’ product series and prices

3.  Customer demands

4.  Popular elements

Two months research and close communications resulted in below solutions:

1.  Designed from scratch 2 series of flooring products, totally 16 patterns.

2.  Patent applied for all new designs. Patent rights belong to Mr. Alfred.

3.  Dedicate adjustment on product dimensions for the ease of installations.

4.  New Advertising strategies for each series.

5.  Small MOQ as a beginner support.

These solutions were carried out step by step with sound feedbacks: 2 months later, Advertisements got broadcast on local social medias. 3 months later when the first container of flooring products arrived at Mr. Alfred’s warehouse, sales were are quick as bolt. More containers were ordered and delivered to his warehouse as planned.

The autumn of 2022 is more a more fruitful season than ever for Mr. Alfred. With seasonal sales increase 45% and profit increase 18%, Mr. Alfred is full of confidence in new flooring product design based on the 2 series with our team. We mutually hope for a bright future on the ground of close cooperation.